Eastman Kodak Company: Tall Tales campaign

In the early 1990s Kodak, the venerable photo products company, found itself in increasing difficulties.

Eastman Kodak Company: Tall Tales campaign

Susan Steiner

OVERVIEW

In the early 1990s Kodak, the venerable photo products company, found itself in increasing difficulties. Despite a long history of pioneering products and dominating the market, the company...