Eastman Kodak Company: Take Pictures. Further. campaign

In the mid-1990s the Eastman Kodak Company was not just the leading manufacturer of photographic film, paper, and chemicals; it was listed as one of the top companies in America.

Eastman Kodak Company: Take Pictures. Further. campaign

Kevin Teague

OVERVIEW

In the mid-1990s the Eastman Kodak Company was not just the leading manufacturer of photographic film, paper, and chemicals; it was listed as one of the top companies in America. In both 1996 and 1997 the stock-market researcher EquiTrend selected Kodak as the number one brand for quality in the United States. At that time digital photography had not yet reached critical mass, and Kodak wanted to promote its new Kodak Advantix Photo System. Advantix was pitched as an "error-free, drop-in film" that allowed consumers to download film images onto...

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