Eastman Kodak Company: Advantix campaign

Eastman Kodak Company ran one of the largest advertising campaigns in its history to publicize the Advanced Photo System (APS), a new type of camera, film, and related products developed jointly by Kodak and a number of competitors.

Eastman Kodak Company: Advantix campaign

Susan Risland

OVERVIEW

Eastman Kodak Company ran one of the largest advertising campaigns in its history to publicize the Advanced Photo System (APS), a new type of camera, film, and related products developed jointly...