Easter Seals 24 Hour Relay

2002 campaign for a charity, Easter Seals (which sends disabled children to summer camps). TV and radio donated airtime, plus in-house posters, PR etc.

Easter Seals Society

Executive Summary

Generally speaking, there is no such thing as an unworthy charity or cause. Vancouver Lower Mainland residents have a proud history of donating vast sums of money especially when there is a health or children's aspect to it. The problem is an ever-increasing number of charity requests in a struggling economy. Charities can no longer rely on philanthropic involvement. Throw in some financial troubles and bad publicity and the waters become even muddier. The cause needs to be relevant, the reason for participation clear, and the message enticing enough to produce action.

In 2002,...

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