East Japan Railway Company: TRAIN'ing

East Japan Railway Company (JR East) launched a campaign in Japan to provide train passengers with the opportunity to contribute to their health beyond transportation.

Campaign details

Brand: East Japan Railway CompanyAgency: McCann Health Japan

Campaign Summary

As the aging of society is progressing, self-improvement for mind and body is a natural desire many people have regardless of age. There are 13 million people in metropolitan Tokyo who use trains of East Japan Railway Company (JR East) for everyday commute and spend an average of 1 hour and 40 minutes in trains a day. Their hectic working life makes it difficult to exercise themselves to become healthier especially on weekdays. JR East recognizes the meaningfulness to offer them some opportunity contributing to...

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