Early Warning Systems And Firm Survival - The role of market research

Innovation, in the context of invention taken to market, has long been identified as a key factor for growth of companies.

Early Warning Systems and Firm Survival

The role of market research in the face of major market disruptions

Bernard BuissonExpertel Consulting, France

Phillip A. CartwrightMarketing Science Centre, Global Clients, Research International, France

Philippe Silberzahn...