Early Warning Systems And Firm Survival - The role of market research

Innovation, in the context of invention taken to market, has long been identified as a key factor for growth of companies.

Early Warning Systems and Firm Survival

The role of market research in the face of major market disruptions

Bernard BuissonExpertel Consulting, France

Phillip A. CartwrightMarketing Science Centre, Global Clients, Research International, France

Philippe SilberzahnDigital Airways, France

INTRODUCTION: THE ISSUE

At Stake: Missing the next revolution in your industry

Revolutions don't come often, but when they do they sweep entire industries. After thousands of years, the horse was displaced as the “engine” of the economy in less than twenty years by the car, bringing about entirely new firms and industries, with very few being able to make the...

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