Zebrafest - Budapest Hillside District

This campaign sought to encourage drivers in Budapest's Hillside District to slow down in order to make pedestrian crossings safer to use.

Zebrafest – Budapest Hillside District

Company Name: ACG Advertising Ltd.

Country: Hungary

Campaign Title: Zebrafest

Client Name: Budapest Hillside District

CAMPAIGN SUMMARY

Pedestrian crossings are the most dangerous places in Budapest's Hillside District. At the end of 2008 and in the beginning of 2009 more pedestrians were injured and even killed in the district. The inhabitants expressed their displeasure about this situation in letters addressed to the Mayor Office. They reported that they don’t dare to step on the pedestrian crossings with their children because of the drivers who pay no attention to the pedestrians at all and speed down...

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