Stop violence against women – Ministry of the Interior of the Republic of Slovenia

Company Name: Futura DDB

Country: Slovenia

Campaign Title: Stop violence against women

Client Name: Ministry of the Interior of the Republic of Slovenia

CAMPAIGN SUMMARY

To describe the violence with statistic data in a campaign is insulting for the victim, not important to the perpetrator and passers-by can hardly keep track of the numbers. The problem violence against women is mostly associated in the society which does not understand or support them and their family and friends who keep their eyes shut.

With our campaign we do not seek to explain that the violence exists - we just want to encourage people and let them know that the duty to report violence is upon us all.

OBJECTIVES