N'WETI Domestic Violence: A fashion show that never should have happened

Agency: DDB Mozambique
Client: N'WETI Domestic Violence
Brand: N'WETI Domestic Violence
City: Maputo
Category: Non-profit Organisations and Non-governmental Bodies

Background

Domestic violence cannot be Fashionable

DDB Mozambique's creativity set the pace at the Vodacom Mozambique Fashion Week, raising awareness about reporting domestic violence.

Inserted in the VMFW runway program and highlighting the

International Human Rights Day, the activity developed by DDB Mozambique for the N'weti organization, relaunched the debate on the importance of reporting cases of domestic violence.

Known as one of the most important fashion events of the African continent and which this year celebrates its 10th anniversary, the Vodacom Mozambique Fashion Week was the setting for an activity whose main objective was to alert Mozambicans to the issue of domestic violence.