Heroes – Chitos SA
Company Name Ashley & Holmes S.A.
Campaign Title Heroes
Client name Chitos S.A.
Chitos S.A. is a Greek leading bottled water company, which under the brand name ZAGORI WATER, competes in the Greek market among international companies such as Nestle and Coca Cola Hellas. In a market that natural mineral water (ie 70% of the total water market) is considered a commodity, Chitos S.A. corporate strategy since 2007 has been to invest exclusively on corporate responsibility programs, starting with "Kenya’s clean water provision program" in collaboration with ACTION AID (the international, non governmental, non profit organization) which effectively provided 43.000 people, largely children, with clean water.