Fragile Childhood: Monsters

This case study describes how Fragile Childhood, a Finnish charity that helps children who suffer from parental alcohol misuse, employed online video and social media to promote discussion of responsible alcohol consumption in society.

Fragile Childhood: Monsters

Havas Worldwide Helsinki

Campaign details

Client Name: Fragile ChildhoodBrand Name: Fragile ChildhoodCity: HelsinkiCountry: FinlandCategory: Non-profit Organisations and Non-governmental Bodies

Campaign summary

The Fragile Childhood began its activities back in 1986 and today it is an established campaign in Finland. The goal is to help children who suffer from parental alcohol misuse. This particular brief was to promote discussion about responsible parental alcohol use in society.

Finland has a long history of family problems caused by excessive parental alcohol consumption. It is a very controversial and current topic in Finland...

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