EA SPORTS: Madden ratings hotline

EA Sports, the US gaming company, created hype around a product release with an influencer-led campaign that garnered over 200m impressions in 24 hours and led to a 30% increase in games played.

Campaign Summary:


Gamers want to contribute, better understand or simply object to Madden NFL ratings, right? Because of this, EA SPORTS asked us to develop a global creator campaign that drives conversation and excitement around the release of...

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