EA Sports: FIFA '09-FIFA '13 – Playing the Long Game
Client: Electronic ArtsBrand: EA SPORTS FIFA '13Agency: Wieden + Kennedy AmsterdamCategory: Long-term EffectivenessCountry: Netherlands
Five years ago, FIFA's name wasn't even first on the team sheet when it came to choosing which football game you should buy. Now, it's not just the biggest star on the football field, it's the biggest video game of any type right across Europe.
This dramatic transformation has only been made possible by a campaign that has surpassed its objectives year after year, a campaign that...