| Agency: 4 Creative | Authors: James Walker, Joanna Bamford, Simon Hankin, Andrew Stirk, Jonny MacKay, Ben Milligan, Cameron Saunders, Lindsay Nuttall, Greg Smith and Richard Helyar |
E4 Skins - How ‘Generation why should I care’ came to care about E4’s Skins
This Gold award-winning paper details the campaign for E4's TV teen drama 'Skins'. E4 is aimed at younger viewers (in 16-34 age range), and the objectives of the communications were to generate a significant and committed audience for the show among this group and make Skins a 'lighthouse' programme for the channel.
