E-wallets: The new frontier for driving usage and consumer loyalty

Zain Suharwardy

Accenture Song’s Zain Suharwardy looks at how the e-wallet represents the new frontier to drive usage of and consumer loyalty to digital payments.

This article is part of a Spotlight series on e-wallet marketing in Southeast Asia. Read more

On-demand online grocery shopping – like many other e-commerce categories – has become intertwined with everyday life. From fashion apparel and entertainment, to more unconventional categories such as healthcare and social enterprise, consumers in Southeast Asia are shifting from bricks to clicks, lending double-digit growth to Asia’s vibrant e-commerce market.

The acceleration of digital lifestyles and the “essentialism” of e-commerce have caused digital payments to permeate the everyday consciousness of Southeast Asian consumers. Furthermore, this is a populous region of...

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