E-Lan: Project Anti-Vava

A campaign by E-Lan, a fabric cleaning powder brand in Myanmar, increased sales by championing the hygienic efficacy of a new product designed to combat the COVID-19 pandemic.

Campaign details

Brand: E-LanBrand owner: UnileverEntrant company: Unilever EAC Myanmar, YangonIdea creation: Akhuka Productions, YangonMedia: Unilever EAC Myanmar, Yangon / Mango Advertising, YangonMarket: MyanmarSector: Laundry productsMedia channels:Livestreaming,...