E-commerce in the Automotive Business: Fiction or Vision Reason. Reasons Why On-line Car Sales are Fiction

Fred Schipper, Jan Willem G. van Hal and Carl H. Baltus

E-commerce will doubtlessly play an important role in automotive marketing communication in the future; as it will in many, many other industries.

Ecommerce in the Automotive Business: Fiction or Vision

Reasons Why Online Car Sales are Fiction

 

The Dutch Benchmark

With a total population of 15.5 million at a density of 457 inhabitants per square kilometer, The Netherlands is one of the most densely populated countries in the world. The Dutch market is always quick to absorb new technologies. It has one of the highest levels of Internet penetration in the world. This is associated with the fact that the country has a very high density of cable networks. Over the last decade large quantities of optical cable have been buried...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands