E-commerce brands rely more on media than brick-and-mortar retailers

Elana Morris

E-commerce brands are relying more on media than brick-and-mortar retailers

Media marketing drives 12% of sales on average, according to new data from European-based data science firm Analyx. Put in simpler terms, spending zero dollars on media would reduce sales by 12%. Analyx surveyed more than 30 mature brands across 26 countries for this report.

This is a striking number, considering the numerous factors that go into media spend, including but not limited to price promotions and baseline sales.

Online brands are also more dependent on media than brick-and-mortar establishments. This could be explained by the fact that younger businesses require heavier advertising to boost their sales early...

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