E-commerce - the tools to do CRM properly at last?

The authors remind readers that customer relationships management in the e-commerce sector has been widely criticised.

E-Commerce The Tools To Do CRM Properly At Last?

Laurence GrinterNeil FoxandDavid BurrowsTDA

E-commerce is about more than simply handling transactions over the internet. Marketers have seized upon online media as the ideal channels for carrying...