E-Business Marketing Trends

The author, from Microcast, foresees that in few years time streaming video will transform Internet marketing.

E-Business Marketing Trends

How streaming video will transform Internet marketing

Andrew CaponeMicrocast

I am at my desk at 7:30pm, the day after this article was due, struggling to sum up my take on e-business marketing trends. My cellphone (bought on line) rings. It is my wife, worried about the airline tickets (reserved on-line) for our vacation (planned and booked on-line) not arriving on time. She asks a question about our credit card bill (paid on-line), reminds me that the car (negotiated on line) is due for service, and wants me to check out the list of toys our son...

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