e-Business Marketing: Embracing and Leading Change

Vivienne Lee Bechtold

The author, from Procter & Gamble, discusses marketing in the Internet age and the increased importance of integrated marketing (synergy), personalised and real-time consumer communication, and consumer orientation.

e-Business Marketing: Embracing And Leading Change

How new consumer attitudes are changing the way we view marketing

Vivienne Lee Bechtold The Procter & Gamble Company

A favorite saying of mine is, 'If you're not riding the wave of change, you'll find...

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