Dynamic segmentation in the travel industry

Florian Bauer and Markus Orth

Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility, simply because their individual product conceptualization is incompatible with the product-centred language the provider is employing.

Dynamic segmentation in the travel industry

Florian BauerVocatus AG, Germany

Markus OrthL'TUR Tourismus AG, Germany

PREFACE

Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility,...

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