Dynamic segmentation in the travel industry
Florian Bauer and Markus Orth
Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility, simply because their individual product conceptualization is incompatible with the product-centred language the provider is employing.
Dynamic segmentation in the travel industry
Florian BauerVocatus AG, Germany
Markus OrthL'TUR Tourismus AG, Germany
PREFACE
Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility,...