Dynamic In-Game Advertising – The Impact on Brand Equity
James Myring and Max WilleyContinental Research
BACKGROUND – THE PHENOMENON THAT IS GAMING
The gaming industry is simply huge, and continuing to grow fast.
According to recent findings from...
Dynamic In-Game Advertising – The Impact on Brand Equity
The article discusses online gaming and the effectiveness of advertising in that medium. The gaming market is huge and growing, especially among young men.
