DVR impact is not 30-second shattering
Rachel Mueller-LustABC Television Network, United States
Artie BulgrinESPN, United States
INTRODUCTION AND METHODOLOGY
The aim of this study is to understand the impacts of DVR technology on television viewing practices from a cultural perspective. It examines how people talk about, think about, value and ultimately, use DVR technology in relationship to their current television viewing practices and attitudes. To this end, this study examines individuals' behaviors and imaginations within the context of the household over the course of a six month period, during which the household was introduced to DVR technology and...