Dutchie: Love Your Gut

Dutchie, a dairy product brand, improved its yoghurt sales amongst Gen Z consumers in Thailand by focusing on how yoghurt improves gut health and complements the absorption of trending functional foods.

Selected creative: Dutchie – Love Your Gut

Read the full campaign case study

Credits

Agency: Ogilvy BangkokAccount Associate Strategy: Bodin WittaAgency Producer: Sakonpob SinsukArt Director: Atitaya Promsuwan, Gumpon Laksanajinda, Jiraporn Dechraksa, Kaewkraw Komonwiwat, Nopadol Srikieatikajohn, Pantira ManakitpinyoAssociate Strategy: Varisara SrisukhBusiness Director: Maytinee ChantornlaksanaClient Service: Jiravara VirayavardhanaCopywriter: Chanittha Kaenchan, Kraichit Chareonpanish, Kris Spindler, Thanachai ShavitranurukDirector of Photography: Chalongwut ChorruangsakGroup Business Director: Niwat RungruangworawatProduction Designer:Pornchai Cheeranoon...

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