Dutchie: Love Your Gut

Dutchie, a dairy product brand, improved its yoghurt sales amongst Gen Z consumers in Thailand by focusing on how yoghurt improves gut health and complements the absorption of trending functional foods.

Campaign details

Brand: Dutchie Brand owner: Dutch Mill Entrant company: OgilvyIdea creation: Ogilvy Bangkok Market: Thailand Sector: Dairy products, fats, oils Media channels: Television & Connected TV, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Online display, Search marketing, Point-of-purchase, In-store Budget: 3 - 5 million

Campaign video

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