Dutchie: Love Your Gut
Varisara Srisukh, Bodin Witta, Sasipa Mongolnavin
Dutchie, a dairy product brand, improved its yoghurt sales amongst Gen Z consumers in Thailand by focusing on how yoghurt improves gut health and complements the absorption of trending functional foods.
Campaign details
Brand: Dutchie Brand owner: Dutch Mill Entrant company: OgilvyIdea creation: Ogilvy Bangkok Market: Thailand Sector: Dairy products, fats, oils Media channels:Television & Connected TV, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home,...