During the lockdown period, the B2B world should also pay more attention to the personal level

As the Managing Director of Doremus Asia Pacific, a global B2B agency, Barry Colman in Shanghai, along with his colleagues and clients around him, feels the same challenges encountered under constraints. These challenges exist not only at the work level, but also at the personal level. The personal level is exactly what the current B2B business needs to focus on when rebalancing and adjusting its focus. In addition to continuing to ensure the operation of the business, providing the necessary services and strategies for customers, and making the internal team and the individuals of the partners feel motivated and valued, it is undoubtedly very important for personal development and the completion of the current work.

Right now, I'm sitting at my daughter's desk in her apartment in Changning District, Shanghai, writing this article, while she's stuck at a boarding school in Changzhou. At the time of writing, it is the 25th day of the epidemic lockdown. The neighborhood...