Durex, a sexual wellness brand, launched a social experiment, Unequal Dinner, in Asia to normalise the topic of the pleasure gap and make sexual relationships more inclusive, create a more informed generation of pleasure seekers, and increase brand affinity and market share.
Campaign details
Brand: Durex Brand owner: SSL International Durex Entrant company: BLKJ HavasIdea creation: BLKJ Havas, Singapore Market: Philippines Sector: Contraceptives, family planning Media channels: Online videoBudget: 500k - 1 million
Executive summary
Durex’s...