Durex: Safe sex is no laughing matter

Durex, a condom manufacturer, formed a three-year partnership with comedy team Ceva Marunt to break through the taboos of Romanian culture and encourage young Romanians to embrace the fun and safe sex life that the brand can give them.

Executive Summary

Durex is the world's leading condom manufacturer. Its mission is to enable everyone enjoy a fun and safe sex life, with a wide range of sizes and thicknesses for a perfect fit every time.

But there are some markets where the brand struggles....

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