Durex: Right to orgasm

Durex, a condom brand, launched a campaign in India to break the taboo surrounding female pleasure.

Campaign details

Brand: DurexBrand owner: Reckitt BenckiserEntrant company: Reckitt Benckiser, GurgaonIdea creation: Havas India, GurgaonMarket: IndiaSector: Contraceptives, family planningMedia channels: Social media, Television, Word of mouth, influencersBudget:...