Durex Records: Empowering Saudi youth to harness their self-expression

Saad Al Abbassi, Alvaro Bretel

Durex, a condom and lube brand, launched a campaign in Saudi Arabia and the UAE to increase category volume sales, gain 1.5% market share and increase sales by 5%.

Campaign details

Brand: Durex Brand owner: Reckitt Entrant company: Vice Arabia HQIdea creation: In house Market: United Arab Emirates Sector: Contraceptives, family planning Media channels:Content marketing, Word of mouth, Influencers, KOLs, Online video, Radio...

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