Durex: My first sex teacher

Durex, a condom brand, launched a campaign in Turkey to convince young people that pornographic performances weren't real and to prioritize safe sex.

Campaign details

Category: Insight That ExcitesAward: BronzeBrand: DurexAgency: Havas TurkeyMedia Channels: Digital Media, Social Media

Where were we?

Research showed us that at least 31% of young people in Turkey considered pornographic content as educational...