Durex: From invisible to visible

Condom brand Durex drove consideration and sales of its new Invisible condom in India with a TV and social media that dismantled the notion that protection and pleasure are mutually exclusive choices.

Campaign details

Brand: DurexBrand owner: ReckittAgency: Havas Group IndiaMarket: IndiaSector: Contraceptives, family planningMedia channels: Online video, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Durex is the...