Durex: Ending Bedroom Distancing

A new entrant to India's thriving flavoured condoms category, Durex Extra Thin focused on the physical feeling of intimacy to improve the experience of flavoured condoms and drive repeat purchase.

Campaign details

Brand: Durex Brand owner: Reckitt Entrant company: ReckittIdea creation: Havas Gurgaon Market: India Sector: Contraceptives, family planning Media channels: Point-of-purchase, In-store, Online video, Print - general, Public relations, Social media, Word of mouth, Influencers, KOLsBudget: Over 20 million

Campaign video

Creative assets

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