Durex: Durex Thin+

Durex, a brand of condoms, increased engagement, video-completion rates and awareness in Turkey by running a gamified mobile ad.

Campaign Details

Brand: DurexAgency: Digital TurbineRegion: EMEA

Strategy

Objective

Defending that everyone should have a fun and safe sex life, regardless of who they are or who they are with, Durex wanted to grab the attention of their target audience in...

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