Campaign Details
Brand: ReckittAgency: Havas TurkeyRegion: EMEA
Campaign video
Strategy
Objective
Durex launched its performance-oriented Marathon product with the song "Sakin Gelme" in recent years. Since longer performance is one of the primary and continuous needs of consumers, it was desired to constantly maintain product awareness in the consumer. In this regard, it is planned to relaunch the product through a new creative idea and effective media campaign, ensuring that the product message and the claim "8 out of 10 recommends" are clearly understood by the consumer.
Target Audience
Males between the age of 25...