Durex: Durex Marathon

Reckitt, a multinational consumer goods company, increased views, clicks and ad recall for its Durex Marathon product in Turkey by highlighting the negative impact of anything that occurs too quickly.

Campaign Details

Brand: ReckittAgency: Havas TurkeyRegion: EMEA

Campaign video

Strategy

Objective

Durex launched its performance-oriented Marathon product with the song "Sakin Gelme" in recent years. Since longer performance is one of the primary and continuous needs of consumers, it was desired to constantly maintain product awareness in the consumer. In this regard, it is planned to relaunch the product through a new creative idea and effective media campaign, ensuring that the product message and the claim "8 out of 10 recommends" are clearly understood by the consumer.

Target Audience

Males between the age of 25...

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