Durex: Do Not Disturb

Durex, a condom brand, created ‘Do Not Disturb’, a mini-documentary on YouTube that filmed couples on holiday without their digital devices to associate the brand with couples connecting emotionally.

Campaign background

Could a digital detox save your relationship?

It's a question Durex went about answering with six real-life couples, as they headed to Sri Lanka for an idyllic holiday with a twist.

Strategy

Durex are synonymous with sex. But rather t

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