Durex DLG: One size doesn't fit them all

Durex, a condom brand, increased condom sales in Romania by leveraging humour to inform its target audience about the diverse range of condoms available.


During 2020, in Romania, Durex was facing a worrying decline in sales. According to the studies, main drawback to using condoms was the fact that these were seen as: "mood killers, reducing the pleasure" We were tasked to challenge the...

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