Durex condoms

The case study describes how, although brand leader, Durex had obtained an old fashioned image. The campaign objectives were to reverse this perception and recruit young condom users to the brand.
  

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Brand Name: Durex Condoms Client Name: SSL International DurexCategory for this Entry: Pharmaceuticals & Healthcare (OTC)Agency Name: McCannErickson Manchester Ltd

Summary

Despite being the brand leader...