Duracell: Get in the Game

Duracell, a battery brand, launched a campaign in the US to increase awareness, consideration and purchase intent among 18-34-year-olds for the Duracell Optimum battery.

Campaign video: Duracell – Get in the Game

Read the full campaign case study

Credits

Media agency: MediaCom New YorkAccount Manager, Sport & Entertainment Partnerships: Nathan DavidowAssociate Media Director: Andrew FeolaBrand Manager, North America: Aga DrabczynskaDuracell Marketing Director, North America: Piotr GorzkowskiGlobal and US Chief Creative and Content Officer: Benjamin VendraminHead of Sport: John ScurfieldIntegrated Media Planner: Clare ReillyMedia Director: Pablo Rayo...

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