Duracell: Get in the Game

Duracell, a battery brand, launched a campaign in the US to increase awareness, consideration and purchase intent among 18-34-year-olds for the Duracell Optimum battery.

Campaign video: Duracell – Get in the Game

Read the full campaign case study

Credits

Media agency: MediaCom New YorkAccount Manager, Sport & Entertainment Partnerships: Nathan DavidowAssociate Media Director: Andrew FeolaBrand Manager, North America:Aga...