Duracell: Duracell Optimum

Duracell, a battery brand, reinvigorated its brand asset, the Duracell Bunny, with the launch of its new line of batteries, Optimum, in the Netherlands to regain top-of-mind awareness and brand equity and to drive sales.

Campaign details

Brand: DuracellBrand owner: Berkshire HathawayEntrant company: Wunderman Thompson - United KingdomIdea creation: Wunderman Thompson LondonMarket: EuropeSector: Household & domesticMedia channels:Video on demand, Outdoor, Out-of-home, Online...
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