Duracell: Duracell Optimum

Duracell, a batteries brand, educated gamers in the USA about the benefits of upgrading to Duracell's most premium product.

Campaign details

Brand: DuracellBrand owner: Berkshire HathawayAgency: MediaComMarket: US

Executive summary

With the next generation of consoles dropping during the 2020 holiday season, Duracell saw an opportunity to educate gamers on the benefits of upgrading...