Dunkin' Donuts, Inc.: Fred The Baker campaign

Wiping the sleep out of his eyes and shuffling through the early morning darkness, actor Michael Vale uttered the words "It's time to make the donuts" for the first time as Fred the Baker in a 1981 commercial created by Ally & Gargano, New York, for their client Dunkin' Donuts, Inc.

Dunkin' Donuts, Inc.: Fred The Baker campaign

William Baue

Overview

Wiping the sleep out of his eyes and shuffling through the early morning darkness, actor Michael Vale uttered the words "It's time to make the donuts" for the...