Dulux: Increasing category penetration by reigniting the UK’s love for DIY programming

Dulux, the UK paint brand, associated itself with a rebooted Channel 4 programme to attract a young target audience, improve brand metrics and grow category penetration.

Campaign details

Brand: DuluxAdvertiser: Akzo NobelEntrant: MediaComCategory: Single MarketPrincipal author: Kelsey O'Neal, MediaCom

A dog walks into a set

Dulux is a 90 year old market leader within the painting and decorating category, best known for the iconic...

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