Dulux: Colour picker

Dulux, a paint brand, started to use its colour picker tool again during the COVID-19 pandemic to stand out from competitor brands.

Campaign details

Brand: DuluxBrand owner: AkzoNobelLead agency: MediaComCountry: United KingdomIndustries: Home improvementMedia channels: Content marketing, Online Display, Websites & micrositesBudget: Up to 500k

Executive summary

In 2019, paint brand Dulux...