Dulux: Colour picker

Joseph Bridle, Anna Townsend, Tom Curtis

Dulux, a paint brand, started to use its colour picker tool again during the COVID-19 pandemic to stand out from competitor brands.

Campaign details

Brand: DuluxBrand owner: AkzoNobelLead agency: MediaComCountry: United KingdomIndustries: Home improvementMedia channels: Content marketing, Online Display, Websites & micrositesBudget: Up to 500k

Executive summary

In 2019, paint brand Dulux strived to position itself as the finest ingredient in the Home Improvement mix. With the popularity of home improvement sites providing users with quick bursts of inspiration and ideas from trusted experts, we recognised the importance of positioning Dulux colour range in premium and trusted editorial environments. As such, the Colour Picker Tool was born.

The Colour...

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