Dulux: Colour picker

Joseph Bridle, Anna Townsend, Tom Curtis

Dulux, a paint brand, started to use its colour picker tool again during the COVID-19 pandemic to stand out from competitor brands.

Campaign details

Brand: DuluxBrand owner: AkzoNobelLead agency: MediaComCountry: United KingdomIndustries: Home improvementMedia channels: Content marketing, Online Display, Websites & micrositesBudget: Up to 500k

Executive summary

In 2019, paint brand Dulux...

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