du: Tropa for Life

Saad Yusuf, Amir Zeitouni, Mahmoud Jaber, Rana Daoud et al.

This case study shows how du, a telecommunications provider, successfully tapped into the elusive Filipino segment in the UAE using a culturally relevant campaign that increased sales and brand equity.

Campaign details

Brand: duBrand owner: Emirates Integrated Telecommunications Company (EITC)Lead agencies: Leo Burnett Dubai, Starcom DubaiCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia channels:Events & experiential,...

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