Du: Plug & Grow Your Business

du, a consumer services brand, launched a campaign in United Arab Emirates to achieve 1% penetration across SMBs, triple consideration levels, double recommendation levels and achieve 100k visits to the landing page.

Campaign details

Brand: du (telecommunications company) Brand owner: du (telecommunications company) Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Telephone & internet services Media channels: Online display, Social media, Online video, Direct marketing, Programmatic display Budget: 500k - 1 million

Executive summary

Did you know that 94% of the UAE’s companies are small and medium businesses, while employing 86% of the private sector labour force?

And do you know how much they pay to have proper internet services? Well, check...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands