Du: Plug & Grow Your Business

Haikel Ben Hamouda, Rafael Lavor, Jennifer Fischer

du, a consumer services brand, launched a campaign in United Arab Emirates to achieve 1% penetration across SMBs, triple consideration levels, double recommendation levels and achieve 100k visits to the landing page.

Campaign details

Brand: du (telecommunications company) Brand owner: du (telecommunications company) Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Telephone & internet services Media channels: Online display, Social media, Online video, Direct marketing, Programmatic display Budget: 500k - 1 million

Executive summary

Did you know that 94% of the UAE’s companies are small and medium businesses, while employing 86% of the private sector labour force?

And do you know how much they pay to have proper internet services? Well, check...

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