du: Network Nation

du, a telco brand, increased brand consideration and purchase intent in the UAE with a gamified campaign to educate consumers about 5G.

Campaign details

Brand: duLead Agency: AdColony a Digital Turbine CompanyRegion: EMEA

Campaign video

Strategy

Objective

Since the launch of the brand in 2006, du has always strived to deliver a great experience to their customers. To do so, constant improvements are made to the network to maintain the highest standard of connectivity in a rapidly evolving field. 5G has been the latest topic of discussion in the tech industry, however very little is known about it and not many have had the chance to experience it firsthand. The role of connectivity in consumers' lives has...

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