du: Network Nation

du, a telco brand, increased brand consideration and purchase intent in the UAE with a gamified campaign to educate consumers about 5G.

Campaign details

Brand: duLead Agency: AdColony a Digital Turbine CompanyRegion: EMEA

Campaign video

Strategy

Objective

Since the launch of the brand in 2006, du has always strived to deliver a great experience to their customers. To do so, constant improvements...