Brand: duAgency: Promofix MENARegion: EMEA
This summer, du set on a mission to overcome the roaming phobia amongst its business users in the UAE and increase subscriptions for its corporate roaming packages.
Context: Travel from the UAE was expected to soar in the summer season ~ +156% passengers compared to 2021; with business travel witnessing a similar increase in trend.
The majority of business travellers are predominantly well prepared en route to their destination, except for one thing: a mobile roaming package -or at least, an affordable one. 79% hold back...